Overview
Strengthening the handicrafts value chain, My E-Haat is uplifting artisans.
Recognizing the power of the creative economy in driving sustainable livelihoods, MY E-Haat works to uplift artisans and small entrepreneurs.
Introducing them to market trends and customer preferences, the initiative upskilled artisans in new designs and techniques. To help them bypass exploitative systems, the My E-Haat digital platform connects them directly with customers.
Showcasing our country’s rich heritage and finest handicrafts, www.myehaat.in portal enables thousands of artisans, especially women, leap over exploitative systems and connect directly with customers.
The initiative engages artisans/primary producers in skill building opportunities, equips artisans with adequate market driven knowledge - technical and non-technical to improve their products, nurtures entrepreneurial talent and creates market linkages.